Tag Heuer introduced that it has signed a contract with Hammerson to open its first unique boutique in Birmingham and its first retailer with a brand new design idea in Bullring and Grand Central.

Situated on the higher flooring of Bullring, throughout from Sky and Breitling, the 1,400 sq. meter impartial boutique goals to “additional elevate Tag Heuer’s presence within the vacation spot by providing prospects a very immersive Tag Heuer expertise.”

The brand new Bullring boutique would be the first location for the model to showcase its model new inventive design idea.

Tag Heuer is making ready to unveil its whole luxurious watch assortment at its Bullring boutique in March.

Toby Tait, director of wealth administration at Hammerson, mentioned: “Tag Heuer’s new Birmingham boutique will additional improve Bullring’s line of luxurious watch and jewelery retailers, a class that continues to carry out nicely.

“That is the type of worldwide model our prospects at the moment are ready for as we proceed to create a real mixture of high-end, experiential and progressive manufacturers and ideas. We sit up for the model’s grand opening.”

Rob Diver, managing director of Tag Heuer UK and Eire, added: “With its location within the coronary heart of the town, Bullring was a transparent selection for our first Tag Heuer boutique in Birmingham.

“TAG Heuer already has sturdy model consciousness and retail efficiency within the metropolis and we sit up for constructing on this additional by showcasing the most effective of our model and providing new and current prospects a totally immersive luxurious expertise in a novel Tag Heuer setting.”